10 Essential Post Event Survey Questions for 2025

The lights are down, the last guest has left, but your event’s most valuable phase is just beginning. The success of any conference, webinar, or workshop isn’t just measured by attendance numbers; it’s defined by the experience you delivered and the value attendees received. Gathering feedback is the critical final step that transforms a one-time gathering into a recurring success, turning attendee satisfaction into a repeatable formula. The right post event survey questions provide a direct line into your audience’s minds, revealing what truly resonated, where friction occurred, and how to create an even better experience next time.

This guide moves beyond generic templates to provide a comprehensive toolkit for collecting meaningful feedback. We will cover essential question categories, from overall satisfaction and Net Promoter Score (NPS) to specific critiques of content, logistics, and networking opportunities. You’ll find ready-to-use questions and proven response scales designed to generate high-quality, actionable data.

Furthermore, we’ll explore the most effective methods for survey distribution, a crucial factor in maximizing response rates. A key strategy involves using QR codes to bridge the gap between the physical event space and the digital survey. For instance, creating a survey with a tool like Google Forms and linking it to a QR code from a platform such as OpenQR allows attendees to scan and give feedback instantly from their phones. This immediate access can dramatically increase participation compared to a follow-up email that gets lost in a crowded inbox.

Forget guesswork; it’s time to build your future events on a foundation of solid attendee insights. This article will show you not just what to ask, but how to ask it and how to deliver it for maximum impact.

1. Overall Event Satisfaction Rating

This is the cornerstone of effective post event survey questions. The Overall Event Satisfaction Rating is a foundational metric that captures an attendee’s general feeling about the entire event. Typically presented as a Likert scale question, it asks respondents to rate their satisfaction on a numerical scale, such as 1-5 (Very Dissatisfied to Very Satisfied) or 1-10. This question provides a high-level, at-a-glance Key Performance Indicator (KPI) of your event’s success.

It’s often the very first question attendees see, as it frames the rest of the survey. A low score here can be cross-referenced with answers to more specific questions later on to diagnose what went wrong, while a high score indicates general success. Tracking this single metric over time across multiple events provides an invaluable benchmark for continuous improvement.

Why It’s a Must-Have

The primary benefit of this question is its simplicity. It delivers a quick, quantifiable measure of attendee sentiment that is easy for stakeholders to understand. It acts as a baseline that allows you to segment your audience; for example, you can analyze detailed feedback from only your most satisfied (or dissatisfied) attendees to uncover specific drivers of their experience.

Practical Implementation and Tips

For maximum effectiveness, place this question at the very beginning of your survey to capture immediate, top-of-mind sentiment.

Question Wording: “Overall, how satisfied were you with [Event Name]?”
Response Scale: Use a 5-point scale (Very Dissatisfied, Dissatisfied, Neutral, Satisfied, Very Satisfied). A 1-10 scale also works well for more granular data.
Follow-Up: Always include an optional open-ended text box immediately after, asking, “Could you tell us why you gave this rating?” This qualitative data adds crucial context to the quantitative score.
Consistency is Key: Use the same scale for this question across all your events to ensure you can accurately compare data and track performance trends over time. Avoid mixing a 5-point scale on one survey with a 10-point scale on another.

2. Likelihood to Recommend (Net Promoter Score – NPS)

Beyond simple satisfaction, the Net Promoter Score (NPS) measures attendee loyalty and enthusiasm. This powerful metric asks a single, predictive question: “On a scale of 0-10, how likely are you to recommend [Event Name] to a friend or colleague?” It’s a gold-standard question used by global brands like Apple and TED to gauge word-of-mouth potential and overall brand advocacy. Based on their score, respondents are categorized into three distinct groups: Promoters (9-10), Passives (7-8), and Detractors (0-6).

The final NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, yielding a score that can range from -100 to +100. This provides a clear, universally understood benchmark for event success and is one of the most vital post event survey questions for tracking long-term growth and attendee loyalty.

Why It’s a Must-Have

The NPS question is invaluable because it moves beyond an attendee’s personal satisfaction to measure their willingness to stake their reputation by recommending your event. This is a strong indicator of perceived value and future growth. A high NPS score correlates directly with positive word-of-mouth marketing, which is often more effective than traditional advertising. Tracking this metric over time provides a clear indicator of your event’s health and its evolving reputation.

Practical Implementation and Tips

For the most accurate results, position the NPS question early in your survey, right after the overall satisfaction rating.

Question Wording: “On a scale of 0 to 10, how likely are you to recommend this event to a friend or colleague?”
Response Scale: Always use the standard 0-10 scale, where 0 is “Not at all likely” and 10 is “Extremely likely”.
Crucial Follow-Up: The most insightful data comes from the follow-up. Immediately ask an open-ended question like, “What is the primary reason for your score?” This uncovers the specific “why” behind the number.
Distribution Strategy: Use tools like OpenQR to generate a QR code that links directly to your survey. Display this QR code on screens as the event concludes, on printed materials, or in follow-up emails. Creating a trackable QR code for your survey provides data on scan rates and locations, helping you understand which distribution channels are most effective. You can learn more about how trackable QR codes from OpenQR.io can enhance your data collection.

3. Content Relevance and Quality Assessment

While overall satisfaction is crucial, the value of an event often hinges on the quality of its content. This category of post event survey questions drills down into the substance of your event, evaluating specific sessions, speakers, workshops, and educational materials. It helps you measure whether the content was relevant, engaging, and met the professional or educational needs of your attendees. This is where you move from a general “Did they like it?” to a specific “Did they learn something valuable?”.

By assessing content quality, you can pinpoint which topics resonated most, identify your strongest speakers, and understand what material provided the most tangible takeaways for your audience. This feedback is instrumental for planning future event agendas and ensuring you consistently deliver high-value programming.

Why It’s a Must-Have

For any event centered around learning, networking, or professional development, content is king. These questions provide direct, granular feedback on the core offering of your event. This data is invaluable for speaker management, allowing you to re-book top performers and provide constructive feedback to others. Furthermore, it validates your agenda strategy; if sessions on a particular topic consistently receive low relevance scores, you know to adjust your focus for the next event. This ensures your event remains a must-attend affair by continuously aligning with audience expectations.

Practical Implementation and Tips

The best way to collect this feedback is on a session-by-session basis, often immediately after a presentation concludes when the information is still fresh.

Question Wording: “How would you rate the relevance of the session ‘[Session Title]’ to your professional goals?” or “Please rate the quality of the speaker [Speaker Name]’s presentation.”
Response Scale: Use a clear, simple scale like “Highly Relevant, Somewhat Relevant, Not at All Relevant” or a 1-5 rating for quality (Poor to Excellent).
QR Code Integration: Place QR codes on screens at the end of each session or on tables in each room. Using a tool like OpenQR, you can create a dynamic QR code that links directly to a Google Form or SurveyMonkey page specific to that session. This makes giving immediate feedback incredibly easy for attendees-they just scan and tap.
Individual vs. Overall: In your main post-event survey, include a section asking attendees to rate the sessions they attended. Provide a list and allow them to rate each one individually, including a “Did not attend” option to avoid skewed data. This helps you compare session performance accurately.

4. Venue and Logistics Satisfaction

Beyond the content and speakers, the physical environment plays a monumental role in shaping the attendee experience. Questions about venue and logistics satisfaction zero in on the operational aspects of your event, such as the quality of the location, ease of access, catering, and on-site facilities like Wi-Fi and restrooms. These elements form the foundational comfort layer of an event; when they are poor, they can easily overshadow even the best content.

Gauging satisfaction with logistics provides critical, actionable data for your operations team. A low score in this category can pinpoint specific friction points, like inadequate parking or poor signage, that need to be addressed for future events. This type of feedback is also invaluable when negotiating with venues or selecting new partners, as it provides concrete evidence of their performance.

Why It’s a Must-Have

These post event survey questions are essential because they separate the event’s programming from its execution. An attendee might love the speakers but hate the uncomfortable seating or long food lines, and you need to know both. This feedback loop allows for precise, targeted improvements to the attendee journey, ensuring comfort and convenience are prioritized. It directly impacts an attendee’s decision to return next year.

Practical Implementation and Tips

Group logistics questions together to create a clear “operations” section within your survey. This helps attendees focus their feedback on the physical experience.

Question Wording: “Please rate your satisfaction with the following aspects of the venue and logistics.” Then list specific items like “Venue Location,” “Parking/Transportation,” “Catering (Food & Beverage),” “Wi-Fi Quality,” and “Room Temperature/Comfort.”
Response Scale: A 5-point scale (Very Poor to Excellent) for each item works well, as it provides a clear, comparative rating across different logistical components.
Distribute with QR Codes: Simplify feedback collection by displaying a QR code on screens, banners, or table tents during the final session or near exits. Attendees can scan it with their phones to access the survey instantly. You can create a dynamic QR code using a generator like OpenQR, linking it directly to your survey form (e.g., Google Forms). This is highly effective for capturing in-the-moment feedback while the experience is still fresh.
Follow-Up: Include an optional text box asking, “Do you have any specific comments or suggestions regarding the venue or logistics?” This is where you’ll uncover detailed issues like “the Wi-Fi dropped constantly in Hall B” or “the vegan lunch option ran out.”
Share Feedback: Provide a summarized, anonymized report of this feedback to your venue contact. This not only helps them improve but also strengthens your partnership and can be used as leverage in future negotiations.

5. Networking and Relationship-Building Opportunities

For many events, especially professional conferences, workshops, and association gatherings, the primary value for attendees lies in the connections they make. This category of post event survey questions assesses the effectiveness of your event in facilitating meaningful interactions. It delves into whether attendees were able to build valuable professional relationships, connect with peers, and expand their network in a productive way.

Evaluating networking success is crucial because it often represents the hidden ROI for an attendee. A fantastic speaker lineup can be forgotten, but a single, game-changing business connection can make the entire event worthwhile. These questions help you understand if you provided the right environment and tools for these critical interactions to happen, measuring both structured sessions (like speed networking) and informal opportunities (like coffee breaks).

Why It’s a Must-Have

Unlike session content, networking quality is difficult to observe directly. These questions provide direct insight into the attendee’s interpersonal experience. Strong positive feedback here indicates a healthy, engaging event community, which encourages repeat attendance. Conversely, low scores are a major red flag, suggesting your event may feel isolating or cliquey, and that you need to rethink your social architecture and facilitation strategies for the future.

Practical Implementation and Tips

Place these questions after general satisfaction and content-related items to focus the attendee on their interactional experience.

Question Wording:
- “How would you rate the quality of networking opportunities at [Event Name]?” (Use a 1-5 scale)
- “Did you make valuable new connections at the event?” (Yes/No)
- “Were the designated networking sessions (e.g., mixer, roundtable discussions) effective?”
Distinguish Formal vs. Informal: Ask separate questions about structured networking events and informal breaks. This helps identify if the problem is with the format you designed or the overall atmosphere.
Focus on Quality, Not Just Quantity: Instead of asking “How many people did you meet?” ask, “How many valuable connections did you make?” This provides a more meaningful metric.
In-Person QR Code Integration: Facilitate instant feedback by placing QR codes on tables in networking lounges or on signage near break areas. A quick scan can lead attendees to a short Google Form asking specifically about their networking experience right in that moment. Using a dynamic QR code generator like OpenQR.io allows you to update the linked survey without reprinting the code, making it highly flexible for multi-day events.

6. Value for Money / Price Justification

Understanding whether attendees felt their investment of time and money was worthwhile is a critical piece of post event survey questions. This category assesses the perceived value of the event against its cost, be it a ticket price, travel expenses, or time away from work. It moves beyond satisfaction to measure the tangible and intangible return on investment (ROI) from the attendee’s perspective, directly informing your pricing strategy and value proposition.

These questions help you gauge if your event is priced appropriately for the experience delivered. Consistently low scores in this area are a major red flag, indicating a disconnect between what you charge and what attendees receive. Conversely, high scores confirm that your pricing is justified, which is crucial for financial sustainability and future growth.

Why It’s a Must-Have

This metric is essential for understanding the financial viability and market positioning of your event. It provides direct feedback on your pricing model, helping you avoid under-pricing (leaving money on the table) or over-pricing (alienating potential attendees). Analyzing this data by ticket type (e.g., VIP, Early Bird) can reveal which segments perceive the most and least value, allowing for targeted improvements.

Practical Implementation and Tips

Place these questions after general satisfaction but before detailed content feedback to contextualize the attendee’s mindset.

Question Wording: “Considering the ticket price, how would you rate the value for money of [Event Name]?” or “Do you believe the content and networking opportunities justified the cost of attendance?”
Response Scale: A 5-point scale from “Poor Value” to “Excellent Value” is effective. A simple Yes/No can also work for directness.
Follow-Up: A crucial follow-up is, “What is the maximum price you would be willing to pay for a similar event in the future?” This provides actionable data for your next event’s budget.
Leverage QR Codes: Use a QR code generator like OpenQR.io to create a dynamic QR code linked to your survey (e.g., a Google Form). You can display this QR code on screens at the event’s exit or in post-event emails, making it incredibly easy for attendees to scan and provide immediate feedback on value while the experience is fresh.

7. Registration and Check-In Process Efficiency

The first impression of your event is often made long before the first speaker takes the stage; it begins with registration and check-in. This set of post event survey questions evaluates the attendee’s initial experience, measuring the ease, speed, and overall smoothness of the arrival process. A seamless check-in sets a positive tone for the entire event, while a clunky or frustrating one can create an immediate negative bias.

These questions dig into specifics like the pre-event registration website, on-site wait times, staff helpfulness, and the functionality of any check-in technology used. By understanding friction points in this crucial first touchpoint, you can directly address logistical issues that impact attendee satisfaction from the very beginning. For both in-person and virtual events, a smooth entry process is non-negotiable.

Why It’s a Must-Have

Feedback on registration and check-in provides highly actionable, operational data. Unlike subjective opinions on content, issues with check-in are often concrete problems with clear solutions, such as hiring more staff, improving signage, or fixing a software bug. Optimizing this process enhances attendee flow, reduces bottlenecks, and demonstrates a high level of organizational competence.

Practical Implementation and Tips

Separate questions for pre-event registration and on-site check-in can provide clearer insights. This helps you pinpoint whether the problem was with the online system or the physical arrival process.

Question Wording:
- “How would you rate the ease of our online registration process?” (Scale: Very Difficult to Very Easy)
- “How would you rate the speed and efficiency of the on-site check-in?” (Scale: Very Slow to Very Fast)
- “Was our event staff at the check-in desk helpful and courteous?” (Yes/No/Somewhat)
Follow-Up: A great follow-up is, “How long did you wait in line to check-in? (e.g., No wait, <5 mins, 5-15 mins, >15 mins).” This quantifies the experience.
Use QR Codes for Instant Feedback: You can gather immediate impressions by placing a QR code at the check-in exit that links directly to this specific survey section. Attendees can scan and answer while the experience is fresh. You can discover how to generate QR codes for Google Forms to easily create and deploy these feedback points, ensuring you capture real-time data to debug your arrival process for the next day or event.

8. Information and Communication Clarity

An event’s success often hinges on how well you communicate with attendees before, during, and after. This category of post event survey questions assesses the effectiveness of your entire communication strategy, from the initial invitation to day-of logistical updates. It evaluates whether your messages were clear, timely, and delivered through channels that attendees found convenient and useful. A seamless information flow prevents confusion and frustration, directly impacting the overall attendee experience.

Poor communication can lead to attendees missing key sessions, struggling with logistics, or feeling uninformed, which overshadows even the best event content. By asking about communication clarity, you can pinpoint weaknesses in your messaging, channels, or timing. This feedback is crucial for refining your strategy to ensure future attendees feel well-informed and confident from the moment they register.

Why It’s a Must-Have

Effective communication is the invisible scaffolding that supports the entire event structure. Asking about it helps you understand if your chosen channels (email, app, SMS, social media) are reaching your audience effectively or if you need to adjust your mix. It provides direct insight into whether critical information like schedules, venue maps, and last-minute changes was easy to find and understand. This feedback is not just operational; it’s strategic, helping you build trust and improve the attendee journey for all future events.

Practical Implementation and Tips

To get the most actionable data, ask about specific communication touchpoints and channels rather than a single generic question.

Question Wording: “How would you rate the clarity and timeliness of our pre-event communication (e.g., emails, social media updates)?” or “Was the event schedule and logistical information easy to find and understand?”
Response Scale: A 5-point Likert scale (Very Unclear to Very Clear) works well. For channel preference, use a multiple-choice question: “Which channel did you find most useful for receiving event updates?”
Segment Your Questions: Ask separately about pre-event, during-event, and post-event communications to identify specific points of failure.
QR Code Integration: Streamline feedback by placing QR codes on signage, name badges, or digital screens that link directly to your survey. Using a platform like OpenQR to generate dynamic QR codes for a Google Forms survey allows attendees to give immediate feedback on communications they just received.
Follow-Up: Include an open-ended question like, “How could we improve our communication for the next event?” to gather specific suggestions and new ideas.

9. Session and Breakout Group Experience

While the overall event rating gives you a bird’s-eye view, feedback on individual sessions and breakout groups provides the granular data needed to evaluate your content and speakers. This category of post event survey questions drills down into the attendee experience at a micro-level, assessing specific presentations, workshops, or tracks. It helps you understand which topics resonated, which speakers excelled, and what content drove the most value for your audience.

This detailed feedback is crucial for multi-track conferences, training workshops, and summits where the quality of individual components determines the event’s overall success. By collecting data on each session, you can identify high-performing content to replicate in the future and pinpoint areas that need refinement. It transforms general satisfaction scores into actionable insights on content strategy and speaker management.

Why It’s a Must-Have

The value of this question type lies in its specificity. It moves beyond “Was the event good?” to “Was this specific session on AI in marketing effective?” This allows event organizers to make data-driven decisions about future programming, speaker selection, and content development. It also provides speakers with direct, constructive feedback they can use for their professional growth, strengthening your relationship with them.

Practical Implementation and Tips

The best time to gather this feedback is immediately after a session concludes, while the information is still fresh in the attendee’s mind.

Question Wording: “How would you rate the content quality of the ‘[Session Title]’ session?” or “How engaging was [Speaker’s Name] during their presentation?”
Response Scale: Use a 5-point Likert scale (e.g., Poor, Fair, Good, Very Good, Excellent) for ratings on content, speaker clarity, and engagement.
Follow-Up: Include an open-ended question like, “What was your biggest takeaway from this session?” or “Do you have any specific feedback for the speaker?” to gather qualitative insights.
Streamline with QR Codes: To facilitate immediate feedback, display a unique QR code at the end of each session. Attendees can scan it with their phones to instantly access a short, session-specific survey. Tools like OpenQR can generate dynamic QR codes that link directly to a Google Form or another survey tool, making the process seamless and boosting response rates significantly.

10. Likelihood to Attend Future Events and Suggestions for Improvement

Beyond measuring satisfaction with the past event, it’s crucial to look ahead. This category of post event survey questions gauges attendee loyalty and gathers direct, actionable feedback for future planning. By asking about their intent to return, you move from a retrospective analysis to a predictive one, helping to forecast attendance and build a sustainable event series. This question is a powerful indicator of long-term success and customer retention.

This forward-looking approach transforms your survey from a simple report card into a strategic planning tool. It not only identifies your most loyal attendees but also uncovers the specific changes that could convert neutral or dissatisfied guests into future advocates. Tracking this metric over time provides clear insight into whether your event improvements are successfully building a dedicated community.

Why It’s a Must-Have

This question directly links feedback to future growth. Instead of just learning what attendees liked or disliked, you discover what will motivate them to invest their time and money in your brand again. This is invaluable for event organizers focused on building recurring attendance, such as annual conference planners or professional associations. It provides a clear roadmap for improvements that will have the most significant impact on retention.

Practical Implementation and Tips

Place these questions towards the end of your survey to leverage the context of the specific feedback provided earlier.

Question Wording: Start with a direct intent question: “How likely are you to attend our next event?” Use a 1-5 scale (Very Unlikely to Very Likely).
Targeted Follow-Up: Immediately ask, “What is the single most important change we could make that would convince you to attend next year?” This open-ended question often yields the most valuable, innovative ideas.
Provide Options: Follow up with a multiple-choice question to validate common themes. “Which of the following would most increase your likelihood of attending a future event?” Options could include: Lower ticket price, Different location, More advanced topics, More networking opportunities.
Topic Sourcing: Ask, “What topics or speakers would you like to see at our next event?” This outsources your content planning directly to your target audience. For a more detailed guide on leveraging attendee feedback, discover strategies for how to increase event attendance on openqr.io.
Close the Loop: In your marketing for the next event, explicitly mention the changes you’ve made based on survey feedback (e.g., “You asked, we listened! This year features more networking time and a new track on AI.”). This proves you value their input and encourages future participation.

10-Point Post-Event Survey Comparison

Item	Implementation Complexity	Resource Requirements	Expected Outcomes	Ideal Use Cases	Key Advantages
Overall Event Satisfaction Rating	Low — single Likert question	Minimal — basic survey tool	Baseline satisfaction score and trend data	Quick post-event surveys, benchmarking across events	Fast to collect, comparable, low abandonment
Likelihood to Recommend (Net Promoter Score – NPS)	Low — single 0–10 item	Minimal — add follow-up open text for context	Predicts advocacy; segments promoters/passives/detractors	Loyalty measurement, cross-industry benchmarking	Industry-standard, predictive of repeat attendance
Content Relevance and Quality Assessment	Medium — session/topic-specific questions	Moderate — session-level items and analysis	Insights on speaker effectiveness and learning outcomes	Educational conferences, training programs, speaker-driven events	Direct feedback on core content value and speaker performance
Venue and Logistics Satisfaction	Medium — multi-dimensional questions	Moderate — multiple operational categories to track	Actionable operational improvements and venue selection input	Large in-person events, festivals, trade shows	Identifies concrete infrastructure and accessibility issues
Networking and Relationship-Building Opportunities	Medium — qualitative and quantitative mix	Moderate — follow-up to measure outcomes and quality	Perceived networking value and potential relationship ROI	Professional associations, business networking events	Captures soft value and measures networking effectiveness
Value for Money / Price Justification	Low–Medium — price/value questions and segmentation	Minimal–Moderate — segment by ticket type for insight	Pricing validation and willingness-to-pay signals	Priced events, tiered-ticket offerings, premium workshops	Informs pricing strategy and competitive positioning
Registration and Check-In Process Efficiency	Low — operational/process questions	Minimal — timing data and staff feedback	Identifies friction points that affect first impressions	High-attendance conferences, festivals, concerts	Quick, actionable fixes; strong correlation with overall satisfaction
Information and Communication Clarity	Low — pre-event and day-of communication items	Minimal — track channels and timing	Improved attendee confidence and preferred-channel data	Events with complex schedules or logistics	Low-cost improvements with measurable impact
Session and Breakout Group Experience	High — granular session-level surveys	High — many items, immediate collection, sophisticated analysis	Identifies top/bottom sessions and informs programming	Multi-track conferences, workshops, academic events	Enables data-driven programming and speaker development
Likelihood to Attend Future Events and Suggestions for Improvement	Low–Medium — intent question plus open-ended feedback	Moderate — qualitative analysis for suggestions	Retention indicator and prioritized improvement ideas	Recurring events, annual conferences, loyalty-focused programs	Predicts repeat attendance and generates actionable roadmap

From Feedback to Future Success: A How-To Guide for Survey Success

You now have a comprehensive toolkit of post event survey questions designed to dissect every aspect of your attendee’s experience. But the most insightful questions are useless if no one answers them. The critical final step is collecting high-quality feedback efficiently. This is where modern, frictionless technology like QR codes transforms your survey strategy from a passive follow-up into an integrated, real-time part of the event experience.

Why QR Codes are Essential for Post-Event Surveys

The days of relying solely on post-event email blasts—which often yield abysmal response rates—are over. The key to maximizing responses lies in meeting your audience where they are, in the moment their feedback is most potent. QR codes have emerged as the single most effective tool for this, creating an instant bridge between the physical event space and your digital survey.

Real-world Use Case 1: The Tech Conference. At the end of a highly technical breakout session, the speaker displays a QR code on the final slide. Attendees scan it and immediately rate the session’s relevance and depth. This provides instant, session-specific data far more accurate than a general survey sent two days later.
Real-world Use Case 2: The Music Festival. Organizers place QR codes near food vendors and restroom facilities. A quick scan leads to a two-question survey: “How was your experience here?” and “How could we improve it?” This micro-feedback helps operations teams identify and fix logistical issues in real-time.

How OpenQR Helps Solve the Feedback Challenge

Platforms like OpenQR.io are designed to make this process seamless. They don’t just create a QR code; they create a powerful data collection tool. With OpenQR, you can generate dynamic QR codes. This means you can change the survey link on the back end (e.g., from a session-specific survey to the main event survey) without ever having to reprint the QR code itself. You can also customize the code with your event branding, making it more trustworthy and professional.

How to Create and Use QR Codes for Your Event Survey

Implementing a QR code survey strategy is straightforward. Here’s a step-by-step guide using Google Forms and OpenQR.

Create Your Survey in Google Forms: Build your survey using the curated post event survey questions from this article. Keep it concise to respect attendees’ time. Once done, click the “Send” button and get the shareable link.
Generate a Dynamic QR Code with OpenQR: Sign up for free at OpenQR.io. Paste your Google Form link into the generator. Choose to create a dynamic QR code. This gives you the flexibility to change the link later and track scan analytics.
Customize for Engagement: Use OpenQR’s tools to add your event logo and brand colors to the QR code. This increases scan rates by making the code look official and trustworthy.
Strategic Placement for Maximum Impact: Display your QR code in high-visibility, high-dwell-time locations.
- On Event Signage: Place it at the registration desk, near session room exits, and in networking lounges.
- In Session Slides: Include it on the opening and closing slides of every presentation.
- On Name Badges: A small QR code on the back of attendee badges provides constant, easy access.
- At Charging Stations and Dining Tables: Attendees waiting for their devices to charge or sitting down to eat are a captive audience.

By making the feedback process an accessible and integrated part of the event, you communicate that you genuinely value attendee opinions. This approach is one of the most proven ways to increase survey response rate, as it dramatically lowers the effort required from the participant. The data you gather will be more immediate, more accurate, and more comprehensive, providing the solid foundation you need to iterate, innovate, and ensure your next event is an unparalleled success. Your journey from asking insightful post event survey questions to building a truly attendee-centric event starts with a simple scan.

Ready to transform your feedback strategy and unlock a wealth of attendee insights? OpenQr makes it effortless to create dynamic, branded QR codes that link directly to your post-event surveys. Start for free and see how a simple scan can dramatically boost your response rates and provide the actionable data you need to elevate your future events. Visit OpenQr to generate your first survey QR code in minutes.